March 8th marks International Women’s Day – a day that means a great deal to us at The Edge.
All of us want to be part of the push for positive change around the world. We want to do whatever we can to help redress the imbalances and injustices that still exist today which hold back all of us from reaching a world founded on true equality.
This year’s theme is #EmbraceEquity, asking us all to imagine a gender-equal world free from bias, stereotypes, and discrimination – and how we can all get there together.
Because it’s not simply about providing equal opportunities now; it’s about changing the status quo so that equal opportunities are accessible in a gender-equal world….
So what have we been up to in support of IWD2023, we hear you ask? Let us show you…
To mark this year’s event, Standard Chartered asked us to make a film to help answer the question:
We worked with Liverpool FC and some of their star players to explore the theme of equity through issues such as the impact of the gender imbalance in schools and in sport – and how we can all play our part in helping change the world for the better together.
In keeping with the project’s values, our team was led by some of the talented women we’re lucky to have here at Edge HQ, including Julia Massey (Producer), Kat Chatwell (Production Manager), Hannah Jenkins (Production Runner), and Yvresse Laureano (Post-Production), as well as bringing in director, Poppy Rogers, to help bring the creative vision to life.
We’re incredibly proud of the film and its message, which you can watch below:
We’ve also made our own film to mark IWD2023!
We’ve created a piece featuring Edgies from across the company to explore what equity means to us, what a world founded on equality looks like, and (to borrow a famous phrase) how we want to be the change we want to see in the world, and we’d love for you to have a watch.
We’re committed to doing what we can to keep on challenging the historical imbalances and their inherent injustices that seek to hold back women everywhere today, and to keep pushing for a gender-equal world.
We Edgies think that’s not just possible – but would unquestionably be a better world for everyone everywhere.
#EmbraceEquity