‘Black Cloud’ was directed towards Network Rail’s employees in order to both help them become more understanding and supportive of depression and also for those suffering, to step forward and ask for help.
Helping to change perceptions and removing the stigma associated with depression, ‘Black Cloud’ generates a deep, emotional connection with the narrator making the viewer feel like they’re not alone. In doing this, we wanted it to encourage Network Rail employees to contact the helpline featured or to offer support, if they felt they needed it.
GOLD – Cannes Film & TV Awards, Internal Communication
GOLD – EVCOM London Film Awards, Internal Communication
GOLD – EVCOM London Film Awards, Health & Safety