In preparation for FIFA World Cup Qatar 2022TM, the organisers wanted a set of films to explain a range of initiatives that would be in place during the tournament, and in our capacity as an official production partner, we were appointed to produce the series.
Aimed at internal and external audiences such as including FIFA employees, World Cup volunteers, and members of the public attending the tournament, these covered a range of FIFA-mandated subjects and initiatives including health & safety, sustainability, and diversity.
This film explains best practise for World Cup volunteers in how to provide appropriate help and assistance to members of the public with disabilities.
Our clients were delighted with the final film, praising the ‘creativity of the approach [..] which resulted in a fantastic training and awareness-raising video’.