As an official partner for the FIFA World Cup 2022 in Qatar, Qatar Energy wanted to mark the occasion with a memorable TVC that would engage internal and external audiences alike.

As the first FIFA World Cup to take place in the Arab world, there was a huge amount of enthusiasm, emotion, and pride that could be harnessed both in terms of creation and engagement. In recognition of this, we worked closely with our clients to develop a treatment that would tap into ‘the greatest energy’ that we all experience: human emotion.

Coupled with official match footage provided by FIFA and an inspirational score that swells to a climax, the film is a showcase of the many emotions that come not just with being a football fan, but a football fan in Qatar when the ‘biggest show on Earth’ arrives!