In conjunction with brand agency Brand Union, QNB commissioned us to introduce the QNB brand values to all staff. “Determination, Insightful and Enriching” – these values need to be lived by every QNB employee. The film is designed to show three examples where employees showed these brand values and delivered above and beyond the normal service to their customers, showing they were “Thinking Beyond” the normal remit.

When the film was shown at the first QNB Brand Engagement Workshop, its audience was carefully selected Brand Ambassadors within the bank, who conveyed the brand values of QNB to other employees.