Sidra launched a child advocacy program dedicated to protecting children from abuse or neglect at home and in the community. This includes all forms of treatment which cause potential or actual harm to a child’s health, development, or dignity.

To help build awareness of this critical issue, we produced an emotional and powerful visual representation of what a child going through the ordeal of abuse or neglect, really looks like. Sorry has been well received by the Qatar’s medical professional audience and promises to be frequently shared by the public, with a remit to open up conversation on a growing but rarely discussed issue in Qatar.

Awards won:

GOLD – EVCOM London Film Awards, Best Drama
SILVER – Cannes Film & TV Awards, Informational Films
BRONZE – Brand Film Festival, Healthcare